I've been doing videos for my friends at Masterbrand for close to 6 years now. The videos have ranged greatly in style, approach, and application, but the majorioty of videos can be categorized as informative sales tools for both retail and internal training.

This approach is one I've utilized for more informative videos that don't relly on specific product lines. It's a great way to make an explainer video more engaging and interesting to consume. It also allows you to tell a story that would otherwise be boring in a little more exciting way. ‍

This has been the go to style for the majority of videos I've done for them. It also happens to be my favorite type of motion design, because it is very adaptable to almost any subject matter and allows me to get the most visual bang for the buck while also not spending 100 hours on each video. When deadlines are quick and budgets are tight - this will always be my go to.

After six years of creating video for MasterBrand, the process has become fast, collaborative, and highly intuitive. Across their many sub-brands, I adapt the visual style while keeping the goal consistent: clear, polished content that makes an already overwhelming home renovation process feel simple and approachable.

Here are some of the full videos from over the years. To browse more visit masterbrandcabinets.com diamondatlowes.com thomasvillecabinetry.com or visit your local Lowes or Home Depot store to view videos next to displays.