For nearly six years, I've created marketing videos for MasterBrand and its sub-brands, including Diamond and Thomasville. Most are sales tools for retail and internal marketing, and many play next to cabinet displays in Lowe's and Home Depot. This page is a sampler of that range, and of how budget and turnaround time shape the style I choose for each video.

Some projects come with great product footage and photography, and the job is making it sing. Here, it's all in the edit: pacing, music, typography, and the motion touches that make a cabinet door opening feel like a premium experience. It's the most direct route when the assets are already strong.

This is my favorite way to work and my go-to for most MasterBrand videos. I layer product photography with cutouts, textures, type, and as many graphic elements as the story can handle, then dial the mix to fit each brand. A line aimed at DIYers might get grit and texture, while another gets something cleaner and more polished. It's the best bang for the buck I know: big visual impact without 100-hour production times, and without the stock-template look that makes so much commercial video feel the same.

Full animation is the rare treat. Every frame is built from scratch, so it takes longer than anything else on this page and is usually the first thing cut when budgets get real. When a project does make room for it, I go all in. Without product shots to lean on, I get to turn dry, big-picture topics into stories with movement, rhythm, and personality, and these end up being some of the most fun and engaging videos I make.