[Boyden & youngblutt internal marketing]
[2025 gold addy award: INternet commercial]
[Script writing]
[AI video creation]
[talking frog development]
[video editing]
[Sound + voice design]
Boyden & Youngblutt's thoughts on AI presented by an AI frog narrator. Goal was to add to the endless talk about AI but in a unique and engaging way without sounding like a .

A new 'creative' process
I've been obsessed with exploring the limits and capabilities of AI for the last couple of years. Frogs are also my favorite animal so when Mr. Andy Boyden suggested we make a video featuring a talking frog I was all about it.
The AI process is almost entirely trial and lots of error. After hundreds and hundreds of tests - I landed on a workflow that lead to consistent good results. The phrase 'garbage in garbage out' has been something I've heard repeataed by many creators in refernce to AI and it is absoulety true from my experience. My workaround is to use a mix of tools; one for frame creation of scenes and then one or multiple for guiding them into motion to bring them to life.
Tools used:
Midjourney, Chat GPT for image scenes and customizing
Kling AI for movement
Eleven Labs for voice creation and VO
After Effects for finalizing the edit
Similar_projects:
More work from my time at Boyden & Youngblutt ---->