Working at B&Y has been incredible. Even after almost 2 years, I can't beleive someone pays me to do what I love and make things all day. Everyday I get to expand my skills, solve interesting problems and be myself.

My official title at B&Y is Director of Digital & Interactive Design. During my time I have overseen creative experiments in AI, web, motion, social media, and branding while handling animation, web design and digital experiences for clients in the healthcare, manufacturing and e-commerce industries.

Basically since the day I started, I've been using almost every free minute trying to bring the B&Y brand to through motion. To maintain a sense of minimal cleanness I try to do as much as I can with simple shapes, typography and single color compositions. ‍

I wanted to present B&Yers to the world in fun and engaging way. I volunteered to take over employee anniversary posts for social and had everyone give a fun fact or 2 about themselves to then be animated in a mixed media paper style. I challenged myself to only allow half a day per post to sharpen my speedy skills. ‍

I helped revitalize B&Y’s digital presence by creating a cohesive visual system for social carousels, sell sheets, pitch decks, and proposals — using every touchpoint as a chance to show more personality than the competition. The emphasis on THINKING and making distinctive work is a big part of what drew me to B&Y in the first place.

I’ve been exploring the universe of AI since day one at B&Y, and it’s now woven into nearly every part of my process—not as a replacement for design, motion, web, or strategy, but as a way to move faster, test more ideas, and remove technical bottlenecks.

I use it across data, web development, image editing, and video: turning messy information into clear direction, solving web problems I previously wouldn’t know where to start, extending traditional Photoshop workflows, and adding new layers to motion and video when it actually serves the idea.The tools will keep changing. The real value is knowing when—and when not—to use them.

E-commerce brand & shopify site design, animation & motion graphics for B&Y's women's swim wear brand.

Click thumbnail to view project