Apollo MFG - previously Apollo Design technology - is one of the worlds largest distributors of manufacured gobo lighting fixtures. They rebranded to 'MFG' to expand their market to include more machine & metal manufacturing work. I worked closely with the entire Apollo team to bring the new brand to life and handled all video / animation / marketing / and web design for them for 2+ years.

After going through a year+ rebrand process, we needed a way to tell the world. I wanted to really explore the new color palette and build some excitement/personality. We ended up going with a 2D layered vector sequence.

I wanted this video to pay homage to our home town - Fort Wayne, Indiana,  give a gritty / metal manufacturing vibe for manufacturing, as well as integrate the historical significance of the name "Apollo."

I had a lot of fun with this and explored so many different aspects of manufacturing / machining. Half of these never saw the light of day - the fear of the higher ups was that people who are in the machining/manufacturing industry don't like fun / creativity, but I feel like that simply isn't true. Any industry can be fun and creative if you just explore what really makes the people who work in that industry tick and celebrate that as much as possible.

As part of Apollo MFG’s rebrand, I designed and developed a new direct-to-consumer Shopify experience, helping shift sales away from a dealer-only model. New to Shopify at the time, I quickly learned the platform while creating a mobile-first site tailored to machinists and shop owners working in the field. The visual direction centered on clean gradients, precise layouts, and high-end product photography, with every product shot under consistent lighting to create a cohesive, floating-gallery aesthetic without relying on complex 3D rendering.