30 second tv and social media spot to promote Toys for Tots coming back to Fort Wayne sponsored by Midwest Federal Credit Union.

No budget. Pro Bono. Need it in a week.

Our script started out referencing the joy of Christmas morning as a kid. I wanted to make something that played on this theme and felt almost like a child imagined it. I took heavy inspiration from old cutout printed holiday cards because I could animate them without spending a ton of time on it.

We sponsored a donation box at our office and I wanted to utilize the box and all of the toys in a stop motion of some sort. There were so many possibilites but time was sparce so compiling them into a christmas tree felt fitting. Again there were so many awesome things we could've done but it was a situation in which time was very limited and the first good idea that came to mind was what we ran with.

Nearly 11,000 Toys Distributed and 6,185 Children Supported. Our campaign lead to nearly triple the amount of donations from the previous year. This is the type of work that brings me the greatest joy and it's awesome to think I had something to do with it.